Antoine's blog

A critique of content feeds curated by "Popularity"

Like a lot of people, I spend a lot of time online. And like a lot of people, I like to spend that time mindlessly scrolling through posts and content.

I've tried a large number of these feeds including (not listed in any specific order):

I put these in 2 categories: popularity ranked feeds and recency ranked feeds. Here is a table with the some feeds you can find in each of the categories:

Popularity Based Recency based
Reddit (by default) RSS
Twitter (by default) Mails
Youtube Home Telegram Groups
HackerNews Homepage Youtube Subscription

In a recency feed, the elements (blog posts, videos, chat messages, etc...) appear in chronological order while in popularity feeds, they appear based on another metric (algorithmic, upvotes, trending, etc...)

While you might believe at first glance that popularity based content is better, I'm here to argue that that's not the case. Let's compare for example HackerNews and an RSS feeds. Both contain mainly links to various blogs and articles. The difference (apart from comments) is that the content from HackerNews comes from a voting system whereas the content in your RSS feed is whatever the people you follow have published.

This has multiple consequences. The first is that the same common "interesting" topics always popup on the feed month after month (the so-called "reddit effect"). As new users come to the site and always find the same topics interesting, the same kind of link is surfaced over and over again.

When first browsing the site, you find this awesome as you get to learn a lot and discover new crazy domains, this gets tiresome quite quickly.

With RSS feeds, while the individual article might look less appealing, because you are following the same people, they provide new insights everytime (as long as they don't repeat themselves), and in the long run, you are more satisfied with the content you consume and you discover non-mainstream topics that rarely appear on more common popularity feeds.

Another perverse effect of popularity feeds (eventhough this is more true of algorithmic feeds specifically which are a specific kind of popularity feed.) is that they tend to always show new content when you reload the page. In the new reload field, there is a mix of old previously seen content and new stuff.

This creates a gambling machine like effect as your refresh the page multiple time in order to access the new stuff. And not only you miss content that might have interested you because of the algorithm, but you spend more time on the website searching for the content you are truely interested in. Moreover, the randomness of the reward increases the odds of being addicted to the website (based on research performed on rats with random rewards when pressing a button, go google it yourself)

All in all, I know that everybody is not able to stay focused all the time and we all need some mindnumbing distraction. Well, if you want to have a feed as this distraction, I'd recommend you not to pick an popularity based feed but a recency based one. Check the table above for some example of recency based feeds (RSS in particular is quite neat!)